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  • Design Mindset: Transforming Ideas for a Culture of Innovation

    Design Mindset: Transforming Ideas for a Culture of Innovation

    The Design Mindset is much more than a methodology

    It is a way of thinking that integrates empathy, creativity, and problem-solving with a deeply human focus. This concept is based on the premise that design is not limited to creating visually appealing objects but to solving real problems and adding value to people’s lives.

    Adopting a Design Mindset means looking beyond the obvious, questioning the status quo, and addressing challenges from multiple perspectives. This approach is key to transforming abstract ideas into tangible, innovative products that make a real impact on the market.

    How the Design Mindset transforms ideas into impactful realities


    This concept acts as a generator of initial concepts that evolve into viable solutions. This process includes three fundamental pillars:

    • Deep empathy with the user: Putting oneself in the shoes of the end user is essential to understanding their needs, desires, and frustrations. This knowledge drives the creation of products that truly solve problems.
    • Unrestrained creativity: The Design Mindset fosters an environment where creativity flows freely, enabling the exploration of disruptive ideas and challenging conventional design limits.
    • Constant iteration: Adopting an iterative approach allows for experimentation, learning from mistakes, and refining solutions to achieve exceptional results.

    Beyond products, the Design Mindset has the power to transform internal culture

    It promotes interdisciplinary collaboration, where designers, engineers, and strategists work as a cohesive team. This enhances the quality of design, strengthening the organization’s identity and values.

    Furthermore, it fosters a mindset of continuous learning and adaptability, essential qualities in an environment where consumer trends and demands change rapidly.

    Companies that adopt this strategic approach can develop innovative products while building brands that stand out in a competitive market. This approach allows them to differentiate themselves by offering solutions that exceed expectations.

    Ultimately, the Design Mindset becomes a transformative element that materializes ideas and establishes an emotional connection with users, fostering loyalty and trust in the brand.

    Undoubtedly, this is an approach that revolutionizes the way of designing, provoking an organizational culture that inspires, motivates, and transforms. In a world where innovation is the key to success, it is the compass that guides companies toward a future full of limitless possibilities.

  • Design Mindset: The DNA of Strategic Product Development

    Design Mindset: The DNA of Strategic Product Development

    A Framework for Purpose-Driven Innovation.

     

    The ability to effectively solve complex problems is not just a desirable skill—it’s a necessity. This is where the concept of Design Mindset comes into play. This approach guides creativity and channels it toward strategic, human-centered solutions.

    What is Design Mindset?

     

    It’s an approach that integrates problem-solving, critical thinking, and empathy to create relevant solutions. Adopting this mindset means evolving from simply executing ideas to becoming strategic partners who understand and anticipate user needs.

    This mindset is built on the recognition that complex problems require a combination of rigorous analysis and disruptive creativity.

    Adopting the Design Mindset represents a cultural transformation. It fosters an openness to continuous learning, provides tools for interdisciplinary collaboration, and establishes metrics that value both creativity and practical outcomes.

    In a context where differentiation is key, adopting the Design Mindset paves the way to design experiences and solutions that create deep connections with people.|

    The 11 Pillars of Design Mindset

     

    1. PERCEPTION AS A STARTING POINT

    Design begins with the ability to observe and interpret patterns. The goal is to identify connections and nuances that others might overlook, uncovering hidden opportunities for innovation.

     

    2. MANAGING COMPLEXITY

    Complex problems are not solved by removing variables but by finding ways to navigate through them. This pillar emphasizes the importance of simplifying without compromising functionality.

     

    3. A SENSE OF PROGRESSION

    Good design doesn’t happen by chance. The process requires iterations, continuous learning, and adjustments based on data, intuition, and experience.

     

    4. OPEN EXPLORATION

    Curiosity is essential. This pillar encourages actively seeking new possibilities before committing to a specific solution.

     

    5. ABDUCTIVE THINKING

    Beyond logical thinking, the Design Mindset relies on creativity to imagine solutions that don’t yet exist but could be possible.

     

    6. PROTOTYPING AS A LEARNING TOOL

    Testing, failing, and learning quickly. Prototypes are tools that not only validate ideas but also inspire new realities.

     

    7. EVIDENCE-BASED WORK

    While creativity is key, decisions must be backed by solid data and tangible evidence that supports the design direction.

    8. INTERDISCIPLINARY COLLABORATION

    Design doesn’t happen in isolation. This pillar highlights the importance of integrating perspectives from different disciplines to enrich the creative process.

     

    9. ACTIVE EMPATHY

    Deeply understanding the needs, desires, and limitations of the end user is at the heart of meaningful design.

     

    10. NARRATIVE AS A COMMUNICATION TOOL

    Good design tells a story. This pillar emphasizes the ability to convey complex ideas and concepts in a clear and compelling way.

     

    11. RESILIENCE IN THE FACE OF UNCERTAINTY

    The design process is filled with uncertainties. The Design Mindset acknowledges this reality and uses it as an opportunity to innovate.

    This is how we believe in the transformative power of design.

  • Exploring the Power of Design at the BIG SEE Awards 2024

    Exploring the Power of Design at the BIG SEE Awards 2024

    Innovation: Transforming Ideas into Realities That Connect with People

    Innovation has the power to transform ideas into realities that connect with people. This principle, which guides our approach through the Design Mindset, was present in every detail of our participation at the BIG SEE Design Awards, held in Ljubljana. This event was not only a space to celebrate design but also an opportunity to reflect on how our work impacts users and generates real, sustainable, and meaningful solutions.|

    Celebrating MAKI: User-Centered Design

    One of the most memorable moments was presenting MAKI, our outdoor furniture piece, which was recognized with the prestigious BIG SEE Product Design Award. This project exemplifies how the Design Mindset enables us to solve complex problems by combining creativity and empathy, always placing the user at the center of the process.|

    How Design Generates Positive Impact

    During the event, we had the opportunity to share our vision of design and how it can transform not just products but also organizational cultures. Adopting the Design Mindset means going beyond the obvious, exploring new perspectives to foster innovation, and creating solutions that resonate with people’s lives. In MAKI, this translates into a functional, aesthetically appealing, and environmentally responsible design that positively impacts both users and the planet.|

    The Importance of Sustainability in Design

    A key aspect of our work is integrating sustainability as an essential part of every project. This not only involves choosing recyclable materials but also adopting a mindset of continuous improvement to reduce environmental impact. With MAKI, we have demonstrated that design can be both responsible and inspiring.

    The Power of Interdisciplinary Collaboration

    Participating in the BIG SEE Design Awards also served as a reminder of the importance of working together. Through interdisciplinary collaboration, designers, engineers, and strategists combine their expertise to create solutions that go beyond functionality, generating emotional impact and strengthening the identity of the brands we work with.|

    Thank You for Being Part of This Story

    We want to express our heartfelt thanks to our team for their dedication and to everyone who has supported us on this journey. This recognition reflects what the Design Mindset can achieve: transforming creativity into innovation and ideas into real solutions.

    We return home with renewed energy and the motivation to keep exploring new opportunities, always guided by our passion for design. 🌟

  • Do you know our colleagues of Gràffica Info?

    Do you know our colleagues of Gràffica Info?

    We are thrilled to share the fruits of our fruitful collaboration with the team at Gràffica Info, a key reference in the world of graphic design. Since our initial encounters at the PENTAWARDS 2022, we have built a strong connection that has enriched our creative journey. This collaboration has undoubtedly been one of the highlights of our year.

    Throughout our partnership, we have shared ideas, explored new trends, and pushed the boundaries of contemporary graphic design. Thanks to this synergy, we have driven innovation and explored new frontiers in our field.

    Gràffica Info has kindly highlighted some of our most significant achievements of this year on their prestigious website. This gesture not only acknowledges our joint work but also underscores the importance of mutual support within the design community. We are honored to share our journey with such an engaged audience.|For us, this collaboration is about more than meeting business objectives. It is about nurturing meaningful connections, inspiring each other, and contributing to the growth of the creative community. We believe in the power of collaboration to drive innovation and progress in design.

    Let’s toast to more creative collaborations that push boundaries and more opportunities to celebrate collective achievements. Together, we are shaping the future of design, and we are excited to continue this journey with our valued partners at Gràffica Info and beyond. Here’s to creativity and collaboration!

  • Exciting News: We Won the New York Product Design Award 2024!

    Exciting News: We Won the New York Product Design Award 2024!

    We are overjoyed to share that we have been honored with the prestigious New York Product Design Award 2024 for our innovative packaging design. This achievement underscores our commitment to pushing boundaries and delivering packaging solutions that captivate and inspire.

    Check this out: NEWMANBRAIN

    A heartfelt thanks to our valued customers Newmanbrain for their continued support.|

    KEY ASPECTS OF THE PROJECT

     

    THEIA: A Breakthrough in Applied Neuroscience

    THEIA represents a significant innovation in applied neuroscience, enabling the early diagnosis of diseases such as Alzheimer’s. This cutting-edge technology is revolutionizing the medical sector by providing timely and accurate diagnostic solutions.| 

    Innovative and Differentiated Packaging

    Our packaging design for THEIA stands out for its innovation and differentiation, serving as a gateway to a unique experience in the medical sector. The transparent design arouses curiosity and invites users to explore THEIA’s immersive experience|Elegant Brain-Inspired Design

    The shape of the product elegantly evokes the brain, serving as the core point for both the packaging and the product itself. This thoughtful design choice not only enhances the visual appeal but also reinforces the product’s purpose and innovation.|Premium Quality and Experience

    We created a premium packaging experience by selecting high-quality materials and focusing on the overall user experience. The result is a packaging solution that not only protects the product but also elevates its presentation, making it truly exceptional.

    Thank you once again to our amazing customers and partners. We look forward to continuing our journey of innovation and excellence in product design.

  • Celebrating Our Journey at the IF DESIGN Awards in Berlin

    Celebrating Our Journey at the IF DESIGN Awards in Berlin

    We are thrilled to share our experience at this year’s iF
    DESIGN Awards gala in Berlin, an event that brings together the brightest minds and the most innovative designs from around the world.
    Our visit to Berlin was truly inspiring. The city, with its rich history and vibrant culture, provided the perfect backdrop for an unforgettable event. We had the privilege of listening to top-tier speakers who reminded us of the incredible impact that design can have on making the world a better place.|The gala was a fantastic opportunity to connect with fellow designers and industry leaders. The conversations we had were not only enlightening but also motivating, reinforcing our belief in the power of collaboration and innovation.
    While we are honored to have been recognized with an iF
    DESIGN Award for the third consecutive year, it was the experience of being part of such a prestigious event that truly stood out. The support trom our clients, the dedication of our IDEA team, and the spirit of the design community made this an event to remember.|Thank you to everyone who has been part of this journey. We are excited to continue working together to push the boundaries of design and bring our services closer to you.
    Here are some images that capture the essence of our time in Berlin and the highlights of the gala.
    We appreciate your continued support and look forward to shaping the future together.

  • IF DESIGN + NY PRODUCT DESIGN AWARDS 2023

    IF DESIGN + NY PRODUCT DESIGN AWARDS 2023

    IDEA DESIGN has done it again, this year it has been awarded 2 iF DESIGN AWARD 2023 in the category Product – Medicine / Health and 1 NY PRODUCT DESIGN AWARD 2023 in the category Food – Spices, Oils, Sauces & Spreads! International recognition as a seal of design excellence.

    This year we went to the gala with great excitement, and below we will tell you more about the nature of the awards, about the winning products and about the great experience we had!|

    About the awards

     

    IF DESIGN AWARD

    Every year, the world’s oldest independent design organisation, the iF International Forum Design GmbH, based in Hannover, organises the iF DESIGN AWARD. It gives designers from all over the world the opportunity to evaluate their work.

    The two products presented by IDEA DESIGN have been chosen by a jury of 133 leading design experts from different countries worldwide. The competition in this edition was fierce: almost 11,000 references from 56 countries competed for the desired label and seal of design excellence.| 

    NY PRODUCT DESIGN AWARD 2023

    In the hope of honouring and promoting product designers whose work makes the world a better place, the NY Product Design Awards were created. The competition is open to professionals and enthusiasts alike, and highlights the importance of product design as the consumption of goods becomes more complex than ever with the world becoming more integrated and connected.

    The awards had measures in place to maintain fairness in their judging process. One way of doing this was to diversify the perspectives in judging, which was done by bringing in 12 jurors from 11 countries.

    These jurors are highly regarded professionals in their fields and come under the banner of prestigious companies, such as Creative Art Director at Ogilvy Australia – Alexandre de Mello Collares, Managing Director/Co-Founder at LR Seoul – Joon Kwon, Associate Creative Director at MullenLowe – Renato Barreto, Industrial Designer at Arena Design Studio – Elham Mirzapour, and Executive Design Director at Futuredge Design Studio – Arvin Maleki, to name a few.

    From over 850 entries submitted, the competition determined the winners by examining the works submitted and how they improved people’s daily lives.|

    About the products

     

    But what are the award-winning products? Here is a brief introduction:

    – fNIR – THEIA, a revolution in the neuroscience sector, a device that allows a very early diagnosis of neurological pathologies, such as Alzheimer’s disease or attention deficit disorder.

    – VIATORE, a compact, light, reliable and robust transport ventilator designed for action, to act quickly and intuitively and can be transported and used in any environment: land, sea, air and even inside the hospital.

    – GOURMET OILER, a compact and iconic product proposal that harmonises and makes sense together with other SOSO brand products. A container designed to last, reusable. Unique, integrated opening and closing system. Made of ceramic, with materials and oil from local producers in Andalusia and the Spanish Levante region.

  • Inclusive and Sustainable Industrial Design

    Inclusive and Sustainable Industrial Design

    As the world becomes increasingly aware of the impact of industrial production on the environment and society, the need for sustainable and diverse design practices has never been greater.

    At IDEA, we recognize the significance of sustainability and diversity in our work. We believe that design should not only be practical and visually appealing, but also socially accountable and ecologically mindful.

    One instance of our dedication to sustainability is exemplified in our most recent undertaking: the SOSO Olive Oil Dispenser. This product is not only functional and attractive, but also eco-friendly. It is constructed from recycled materials and designed to reduce waste by enabling users to refill it with olive oil instead of acquiring new bottles. We take pride in the numerous accolades this product has received, including the Gold iF Design Award 2022, Red Dot Design Award 2022, Gold Pentawards 2022, and the New York Product Design Award 2023.

    Despite the Olive Oil Dispenser for SOSO being our most renowned project, we would like to introduce other examples of which we are equally proud, such as:

     

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    Restyling of salt shakers for Salinera Española

    The redesign of salt shakers for Salinera Española prioritized efficiency and resource utilization. As a result, the project proposed a product restyling without necessitating new molds, instead modifying existing ones to accommodate the new proposed finishes. Additionally, considering the company’s location, the incorporation of recycled plastic from the Mar Menor plastic collection was suggested.

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    Range of dispensers for personal hygiene for Losdi

    The uniqueness of the Losdi personal hygiene dispenser range lies in its material composition. While the design prioritizes manufacturing efficiency, the material itself is entirely made from recycled materials.|Our team is dedicated to designing products that make a positive impact on the environment and society. We firmly believe that industrial design has a pivotal role to play in creating a sustainable and all-encompassing future. As a result, we are constantly on the lookout for ways to incorporate eco-friendly materials and processes into our designs. Additionally, we strive to ensure that our products are available and accommodating to people from all walks of life and abilities.

    We understand that there is still a lot of work to be done in the realm of sustainable and diverse industrial design. This is why we are continuously researching and experimenting with new materials, technologies, and design practices that can help us accomplish our objectives. By collaborating with our clients and partners, we can develop products that meet their needs while simultaneously contributing to a better world.

    In summary, the above are only a few examples of our unwavering commitment to sustainability and diversity in industrial design. As a business, we will continue to prioritize these principles in all of our endeavors and strive for a more sustainable and inclusive future.

  • People-centered product design

    People-centered product design

    What is it about when we talk about human-centered product design?

    It consists of creating in a specific and innovative way a product that satisfies consumers.

    Here are three advantages of human-centered product design:

    Based on empathy

    Empathy is vitally important, as it makes you see the world with the eyes of others. This is the best strategy. Get to know people and make empathy the center of your strategy.

    One of the keys is to conduct user interviews. It consists of conversations about the product. This information will help you design truly meaningful products, as well as create a lasting relationship with your customers.

    Foster the mindset of the learner

    The learner mindset will make you explore new possibilities, face prejudices and reason differently. Sounds good, right? For example, the learner’s perspective sees the challenge as an opportunity to grow and learn. He strives to listen to the concerns of the target audience, and then faces the challenge with a creative solution.

    In addition, he flees from a fixed mentality. It only offers one-way thinking, which will hold back your potential and creative possibilities.
    Guide yourself with optimism and curiosity through an open mind. The human-centered product design perspective requires this kind of approach.

    Boost ROI

    Looking for greater business benefits? Opt for human-centered product design. By taking the guesswork out, you won’t waste time or money.

    From the initial phases of product design, it interacts with the target audience. Get feedback and don’t believe blindly, this could result in a huge loss of money.

    Idea and create with your target audience in mind to offer them the best possible experience. Ask your customers what they need and offer them answers using the human-centered product design approach.

  • 
Industry 4.0 and data analysis

    
Industry 4.0 and data analysis

    Currently in the midst of the Fourth Industrial Revolution, it is a global trend to consider the integration of intelligent technology in the world of manufacturing.

    There are many companies that are missing this opportunity. Industry 4.0 is a paradigm shift not only for how we knew manufacturing, but also for data analytics.

    Intelligent technologies, and more specifically, machine learning, allow actionable information to be obtained from the data that is collected. Tangible data on increasing efficiency or reducing emissions.
    Today’s factories have sensors that collect a wealth of data. Most companies collect this data, but few use it for analysis.

    Traditional companies continue to indulge in archaic analysis tools.  Imagine a factory that locates a mishap with one of its products or processes, but can’t discover the cause. From the traditional method, it would be necessary to raise a hypothesis and perform an analysis that can take months to yield results.

    Machine learning.

    With this type of software you can study endless parameters that are harming the process, in order to go to the origin of the obstacle and remedy.

    In addition, machine learning does not stop at data analysis and problem detection. Its potential is to be able to guide decision-making by proposing tangible solutions.

    According to Deloitte, machine learning can increase production throughput by 20% and deliver gains of up to 35%.

    In the manufacturing sector, companies are striving to strike a balance between cost and quality, along with volume and emissions. Machine learning is the answer to this problem. In the future, this software can even be linked with robots to download the work of engineers.